Pricing plans

We're wrapping up our pricing plans as we approach our April launch date for albums / galleries on, and wanted to share what we've come up with so far. As always, we'd love to hear what you think via email or on Twitter.

Everything we've learned from selling subscriptions has played a major role in how we're pricing Besides the times that we've offered discounts on our Pro plan because someone didn't need every feature, we've heard many people say they wanted a more à la carte pricing model — and we agree! Pricing that allows people to spend exactly as much as they're comfortable with feels better and more honest, so that's what we'd like to implement with

Today, anyone paying $4 per month for a Pro subscription can upload their photos to In April, they'll be able to create simple photo albums like this one that they can share anywhere — and getting that feature will be a simple one-time charge, just like an in-app purchase you'd see in a mobile app.

We see these one-time charges for new functionality as a way to make sure people get the features they want without overpaying, but also in a way that works for the both of us. In the future, optional features like design customization and custom domains could be small add-ons that you buy once and enjoy indefinitely.

Besides that, we'll only charge for storage — i.e. how much server space you're using to store all of your photos. Pro users will see a larger amount of storage included with their subscription before they're ever charged, and users will simply pay based on how much they use.

You'll see more specifics around our pricing in the coming weeks, but we wanted to give everyone a heads-up ahead of time. We can't wait to show you what we have in store!